Bird Box Is a Triumph of Netflix’s Data-Driven Content Machine
Bird Box Is a Triumph of Netflix’s Data-Driven Content Machine Bird Box is not a particularly good movie.
But with a major star, a holiday release, and an apocalyptic plot that could be described as a poor man’s A Quiet Place, it doesn’t need to be. Based on Josh Malerman’s novel of the same name, Netflix’s new (apparent) hit horror movie shows the advantages of its data-driven programming, and the formula that led to its success can tell us something about the information that drives the streaming service’s creative decisions.
Netflix has said that Bird Box had the most successful first week of any of its films.
Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film! pic.twitter.com/u